What We DoConversational AI Ads
X-AT lets a consumer talk to a brand’s own AI agent directly from an ad on a publisher’s site. They ask questions, explore products and take the next step without leaving the page.
The ad becomes the conversation
A standard expandable ad format opens into a natural conversation with the brand’s AI agent, right where the consumer found it.
Take the next step in the ad
Book an appointment, request a callback, switch to WhatsApp or a live agent, or bookmark for later. If the consumer chooses to visit the brand, they land on the exact product page, not a homepage.
Brand safe by design
Brands control what the agent can say and how it sounds. Answers draw on live product and pricing data, with grounding controls to prevent hallucination. Publishers control placements and calls to action through a management console.
Measurement that fits how you buy
X-AT works with existing affiliate and ad tracking (CPA, CPC and CPM) and can feed a data clean room to support attribution.
Insight from every conversation
See the questions consumers actually ask, including price, installation and switching, and the moments they ask for a human.
Proven in a live deployment
In a live A/B test on a UK price comparison site, ads using X-AT delivered an 83% increase in sales versus ads that did not.
Become a test partner
We're inviting a small number of publishers and brands to run structured 90-day pilots.