The Data IQ judges have nominated C-Centric for “Most Innovative use of AI”  award. This is for the development of agentic BOTs that advise and recommend options to consumers on utility switching.  The agentic BOTs ingest consumer browsing behaviour , socio demographic attributes & home value data to help with conversational recommendations. The agentic Bots then transfer the consumer to the supplier E-Commerce check out with selected product details populated. In addition it initiates and transfer the conversation to the supplier chat agents to complete the transaction. No conversation contest is lost. In A/B test this has increase conversion by up to 89%.  

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We are often asked by CDOs and CMOs to document the business case for moving their marketing data platform to Snowflake
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Why You Should Re-Platform Your Customer Marketing Database To Snowflake

We are often asked by CDOs and CMOs to document the business case for moving their marketing data platform to Snowflake

In this article I want to explain how Snowflake’s new hybrid table support and Unistore architecture opens up exciting new options for both Martech and Adtech use cases.
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In this article I want to explain how Snowflake’s new hybrid table support and Unistore architecture opens up exciting new options for both Martech and Adtech use cases.

C-Centric passed its annual recertification of the ISO 27001:2022 certification – the world’s best-known standards for information security management systems (ISMS).
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CCentric retains ISO 27001:2022 Certification

C-Centric passed its annual recertification of the ISO 27001:2022 certification – the world’s best-known standards for information security management systems (ISMS).